Increasing your brand awareness can be a long process, especially among a younger audience. Ask any young person, and they will have most likely heard of many of the UK’s large blue chip fashionable companies, so how do small to medium sized businesses increase their presence in this audience?
Young people spend so much of their time online- whether at school, university or work. It is crucial to have a strong online presence in order to popularise you brand among this audience. Optimise your website by making sure your SEO is updated and relevant. Run a PPC campaign to make sure you’re getting your name out there (while hopefully generating some ROI).
And, equally as important as your website, get on social media. It is one of the most effective (and cost effective) ways to promote you business and enhance the visability of your brand. Pick a platform, and use it well. Engage with your followers, promote competitions, discounts or vacancies, and highlight your brands personality through your posts and image style.
Top tip: ‘behind the scenes’ or ‘a day in the office’ posts are an engaging way to show potential candidates what it is like to work for your company.
If you’re looking to hire school leavers, students or graduates, make the effort to personally visit them. Visit employability fairs, go on campus and spread the knowledge of your brand. Take to these events the opportunity to get hired, or to have an interview or CV clinic. Organise an internal event where students or graduates can spend a day in the office or on the worksite shadowing an employee. (A few freebies never hurt either!)
Visual appearance of your brand is crucial in order to stimulate a positive reaction. Explore with display advertising, presenting your brand online or in print, on youth brands. If this is out of your budget, reap the rewards of social media advertising, in which you can set your own spending budget. In addition, the Youtube and Vine phenomena has made video content extremely popular, and offers companies another fantastic, cost effective, branding opportunity.
Top tip: Present information in an infographic. Transform company research into a captivating experience for your audience.