On Wednesday 15th November, Milkround offered our latest insight into the school leaver market. At our annual Insight Breakfast, we launched the findings from our most recent report, the School Leaver Candidate Compass 2017.
It was a pleasure to be joined by The Prince’s Trust, who offered their own insight into social mobility in the school leaver market and how they actively tackle this, as well as how we as employers can all do more.
We were also joined by two amazingly talented apprentices from Jaguar Land Rover and Grant Thornton – thank you Lucy and Holly! It was great to hear the positive impact apprenticeships can have on our young people and how these individuals have smashed barriers and challenged misconceptions held by some of their peers.
Key Findings from the Report
Our survey received over 3,200 responses, with the vast majority of these students studying AS or A Levels currently.
73% of school leavers believe the GCSE reform is a negative change. A third worry that employers will not understand the new system.
70% of our respondents do not believe it is crucial to have a university degree in order to have a successful carer.
98% say they are primarily told about the university as a career choice in school or college.
19% of our respondents who received free school meals had differing views on their future careers than their non-free school meal counterparts.
This year we’re hit with a double whammy – National Apprenticeship Week and National Careers Week happening over the same five days!
The aim of National Apprenticeship Week is to bring together employers and apprentices from across England to celebrate the success of apprenticeships over the last decade, seeking to encourage even more people to choose apprenticeships as a fast-track to a great career. It’s a pretty busy time for us (as we know it is for many recruiters) – check out some of the things we’re doing below…
Today, (Monday 6th), you’ll see the launch of our dedicated Apprenticeships content hub where school leavers, teachers and parents can learn more about apprenticeships, what they involve, and the benefits they can bring to a career.
On Tuesday 7th March, our School Leavers supplement is going out in The Times, providing all readers with an insight into the ever-changing apprenticeship market. ACCA will also be joining us LIVE on Twitter for a Q&A about their qualifications and careers in accountancy.
Wednesday sees our marketing team heading out to local schools across London for their careers events, including the ‘Pathways to Apprenticeships’ event with Tower Hamlets Education Business Partnership. The event gives us the opportunity to improve social mobility by working with young people from this area.
On Thursday 9th March, we are hosting our inaugural Employer Parents Evening at our HQ in the Blue Fin Building, London. With 200 parents and ten clients in attendance, our event will consist of three panel sessions covering topics such as ‘what makes a good apprenticeship?’, the levy and an apprentice Q&A made up of current apprentices. We’ll also be up in Leeds at the National Careers Guidance Show, making the most of opportunities to speak to and engage with careers advisers across the UK.
And finally, Friday will see us rounding up a very busy week, with content and videos being promoted to our audiences – school leavers, teachers and parents.
How can you get involved?
This week is the perfect opportunity to educate our 16-18 year old audience on their post-school options. We’ve popped together the perfect campaign for you during this week, at 40% off the usual price…
Results day is a tense time of year for thousands of 18-year-olds who are waiting to receive their A Level grades.
It’s also the perfect time for employers to engage with an audience who may be looking for alternatives to university because 1) they have decided university isn’t for them or 2) they’re about to go through clearing.
Providing school leavers with an alternative option to university at a time when they are actively making career decisions will be very beneficial to your business- not only will you be attracting diverse talent, but the acknowledgment of your brand and opportunities will be grown in the market.
Milkround School Leavers is the perfect place to begin your Clearing Campaign. With over 86,000 school leavers in our community (and open to pursuing alternatives to university) our audience is ready and waiting to hear about your opportunities.
We’ve popped together some different package suggestions to accommodate all budgets and objectives- from direct engagement to brand building and widened outreach.
Simply get in touch using the form below to find out about how we can help you reach this audience during a critical time of their career decision journey.
On 30th September, we’re teaming up with UK University Search to host an event at Emirates Stadium in North London that provides school leavers with a chance to find out about all of their after school options.
We are offering exhibition packages to employers who are looking to attract school leavers into their business. This is an amazing opportunity for you to build your brand and engage with the marketplace. With over 3,500 registered school leavers to attend, it will definitely be a busy day!
To download our media pack, please fill in the form below. The Media Pack will be sent to you within 2 hours.
We’re giving you the opportunity to engage with 200 careers advisers and teachers at our conference on the 16th May. Come and meet the people influencing school leaver career decisions.
There will be keynote sessions throughout the day from Katharine Horler (Chair of Careers England) and Yolande Burgess (London Ambitions) speaking about policy.
Tim Miller (Associate at Central London Careers Hub) and Dr Sam Lucy (Director of Admissions, University of Cambridge) will explore exam change and it’s consequences.
The conference will cover a range of topical issues and will include training providers, employers and apprentices.
We have a number of limited sponsorship opportunities available for employers. There will be a small exhibition throughout the conference, with numerous networking sessions. There is also the opportunity for two employers to deliver a presentation or workshop to the delegates.
The guide features the 30 organisations that recruited the largest number of sixth form school-leavers in 2015 and offer prestigious training programmes which provide an alternative to going to university.
The BBC offers the highest salaries to its higher and degree apprenticeships, up to £23,000 pa, whilst Civil Service takes on the highest number with 564 Higher Apprenticeships on offer.
To compile the guide, High Fliers Research contacted more than 200 employers of school leavers, graduates and young professionals to research how many Higher Apprentices or Degree Apprentices each organisation recruited in 2015, along with the number of places available on employers’ sponsored degree courses and other comparable 18+ school-leaver training schemes.
The research shows that the UK’s leading employers of Higher or Degree Apprentices together recruited more than 2,800 sixth form school-leavers for programmes that lead to level 4 qualifications or above, the equivalent of a foundation or undergraduate degree.
Last night we were proud to sponsor the South East Regional Apprenticeship Awards.
A lovely awards evening was held at the unusual, yet grand venue: the HMS President Shore Establishment on St Katherine’s Dock. A mix of apprenticeship advocates attended in order to celebrate and recognise the hard work, dedication and achievements of apprentices in the South East, and also the companies who have gone above and beyond in their school leaver schemes.
Five of our marketeers attended the awards and were given the privilege of handing out the trophies to the winners.
Good luck to all the winners who are now in the running to win their categories at The National Apprenticeship Awards!
Check out some pictures below. For the full gallery, please see the National Apprenticeship Service’s Flickr account.
Figures released by the department for Business, Innovation and Skills (Bis) show that more people are doing apprenticeships than ever before.
Figures recorded for 2014/2015 show that more than 872,000 people enrolled on a government-funded apprenticeship programme over the annual period. The new count represents a healthy increase on last year’s figure of 851,000.
Only 500,000 people were on an apprenticeship scheme five years ago.
The news was welcomed by ministers following a number of schemes to boost apprenticeship numbers, including taxing large firms.
Nick Boles, minister of state for skills, said: “Our apprenticeship reforms are helping to build the modern highly skilled workforce British businesses need.
“Through protecting apprenticeship quality, reforming funding and working with top universities to launch new degree apprenticeships, we are making sure apprenticeships deliver for individuals, businesses and the economy.”